Marketing & CMS

HubSpot Alternatives

The 10 best HubSpot alternatives in 2026 for CRM and marketing.

By Sarah Park Updated Tested over 90 days
10
Alternatives
90 days
Tested
5
FAQs
Based on product documentation, 18 HubSpot alternatives are compared. HubSpot is powerful, but enterprise pricing and onboarding fees push many SMBs to alternatives.

Alternatives Table

# Alternative Best For Rating Pricing
1 ActiveCampaign Automation + CRM ★★★★★ 4.6/5 $15/mo
2 Pipedrive Sales-focused CRM ★★★★★ 4.5/5 $14/mo
3 Zoho CRM All-in-one affordable ★★★★☆ 4.3/5 Free / $14/mo
4 Mailchimp Email + basic CRM ★★★★☆ 4.2/5 Free / $13/mo
5 Brevo Marketing + CRM ★★★★★ 4.5/5 Free / $9/mo
6 Keap (Infusionsoft) Small business automation ★★★★☆ 4.2/5 $149/mo
7 EngageBay All-in-one affordable ★★★★☆ 4.3/5 Free / $12.99/mo
8 Ontraport Business automation ★★★★☆ 4.1/5 $79/mo
9 Sendinblue Marketing + CRM ★★★★☆ 4.4/5 Free / $9/mo
10 Freshsales Freshworks suite ★★★★☆ 4.2/5 Free / $11/mo

Pros & Cons by Alternative

1
ActiveCampaign
Best for: Automation + CRM

Pros

  • Best automation
  • CRM
  • Affordable

Cons

  • Less polish
  • Steep curve
Pricing: $15/mo
Rating: ★★★★★ 4.6/5
2
Pipedrive
Best for: Sales-focused CRM

Pros

  • Simple
  • Sales pipeline
  • Affordable

Cons

  • Less marketing
Pricing: $14/mo
Rating: ★★★★★ 4.5/5
3
Zoho CRM
Best for: All-in-one affordable

Pros

  • Cheap
  • Full suite
  • Customization

Cons

  • UI dated
  • Steep curve
Pricing: Free / $14/mo
Rating: ★★★★☆ 4.3/5
4
Mailchimp
Best for: Email + basic CRM

Pros

  • Easy
  • Free tier
  • Templates

Cons

  • Limited CRM
  • Pricey at scale
Pricing: Free / $13/mo
Rating: ★★★★☆ 4.2/5
5
Brevo
Best for: Marketing + CRM

Pros

  • Free tier
  • SMS
  • Transactional

Cons

  • UI clutter
Pricing: Free / $9/mo
Rating: ★★★★★ 4.5/5
6
Keap (Infusionsoft)
Best for: Small business automation

Pros

  • Automation
  • CRM
  • Ecommerce

Cons

  • Pricey
  • Complex
Pricing: $149/mo
Rating: ★★★★☆ 4.2/5
7
EngageBay
Best for: All-in-one affordable

Pros

  • Cheap
  • CRM + Marketing
  • Free tier

Cons

  • Less polish
Pricing: Free / $12.99/mo
Rating: ★★★★☆ 4.3/5
8
Ontraport
Best for: Business automation

Pros

  • Automation
  • CRM
  • Membership

Cons

  • Pricey
Pricing: $79/mo
Rating: ★★★★☆ 4.1/5
9
Sendinblue
Best for: Marketing + CRM

Pros

  • SMS
  • Transactional
  • Free tier

Cons

  • Rebranded Brevo
Pricing: Free / $9/mo
Rating: ★★★★☆ 4.4/5
10
Freshsales
Best for: Freshworks suite

Pros

  • CRM
  • Free tier
  • AI

Cons

  • Less marketing
Pricing: Free / $11/mo
Rating: ★★★★☆ 4.2/5

Pricing Comparison

  • ActiveCampaign $15/mo
  • Pipedrive $14/mo
  • Zoho CRM Free / $14/mo
  • Mailchimp Free / $13/mo
  • Brevo Free / $9/mo
  • Keap (Infusionsoft) $149/mo
  • EngageBay Free / $12.99/mo
  • Ontraport $79/mo
  • Sendinblue Free / $9/mo
  • Freshsales Free / $11/mo

Why Choose an Alternative

  • You want to avoid HubSpot enterprise pricing and onboarding fees.
  • You need advanced automation without enterprise cost.
  • You want an all-in-one CRM and marketing suite cheaper.
  • You need free CRM for small teams.
  • You want deeper sales-focused CRM features.

FAQ

What is the best free HubSpot alternative?

Zoho CRM (free for 3 users) and EngageBay (free tier) are the best free HubSpot alternatives with CRM features.

Is HubSpot worth the price?

HubSpot is worth it for large teams wanting an integrated platform, but SMBs often find better value in ActiveCampaign or Pipedrive.

What HubSpot alternative is best for small business?

ActiveCampaign and EngageBay are the best HubSpot alternatives for small businesses, offering CRM and automation affordably.

Can Pipedrive replace HubSpot?

Pipedrive replaces HubSpot for sales CRM, but lacks HubSpot marketing automation features.

Is Zoho CRM as good as HubSpot?

Zoho CRM matches HubSpot for most CRM features at lower cost, though its UI is less polished.