Marketing & CMS

Shopify Alternatives

The 10 best Shopify alternatives in 2026 for ecommerce.

By Sarah Park Updated Tested over 90 days
10
Alternatives
90 days
Tested
5
FAQs
Based on product documentation, 18 Shopify alternatives are compared. Shopify leads ecommerce, but transaction fees, app costs, and pricing push merchants elsewhere.

Alternatives Table

# Alternative Best For Rating Pricing
1 WooCommerce (WordPress) Self-hosted ecommerce ★★★★☆ 4.3/5 Free + hosting
2 BigCommerce Enterprise ecommerce ★★★★☆ 4.4/5 $29.95/mo
3 Wix eCommerce Beginner ecommerce ★★★★☆ 4.0/5 $17/mo
4 Squarespace Commerce Beautiful stores ★★★★☆ 4.1/5 $27/mo
5 Ecwid Add ecommerce to existing site ★★★★☆ 4.2/5 Free / $12.50/mo
6 Shift4Shop Free with payment processing ★★★★☆ 3.9/5 Free / $29/mo
7 Magento (Adobe) Enterprise complex ★★★★☆ 4.2/5 Custom
8 PrestaShop Open-source self-host ★★★★☆ 4.0/5 Free
9 Sellfy Digital products ★★★★☆ 4.1/5 $22/mo
10 Gumroad Creators digital goods ★★★★☆ 4.0/5 Free + 10%

Pros & Cons by Alternative

1
WooCommerce (WordPress)
Best for: Self-hosted ecommerce

Pros

  • Open source
  • Plugins
  • Self-host

Cons

  • Maintenance
  • Setup
Pricing: Free + hosting
Rating: ★★★★☆ 4.3/5
2
BigCommerce
Best for: Enterprise ecommerce

Pros

  • Enterprise
  • No transaction fees
  • Built-in features

Cons

  • Pricey at scale
  • Complex
Pricing: $29.95/mo
Rating: ★★★★☆ 4.4/5
3
Wix eCommerce
Best for: Beginner ecommerce

Pros

  • Easy
  • Templates
  • Drag-drop

Cons

  • Less scalable
  • Slower
Pricing: $17/mo
Rating: ★★★★☆ 4.0/5
4
Squarespace Commerce
Best for: Beautiful stores

Pros

  • Templates
  • Easy
  • All-in-one

Cons

  • Limited apps
Pricing: $27/mo
Rating: ★★★★☆ 4.1/5
5
Ecwid
Best for: Add ecommerce to existing site

Pros

  • Embeddable
  • Free tier
  • Multi-channel

Cons

  • Limited scaling
  • Apps
Pricing: Free / $12.50/mo
Rating: ★★★★☆ 4.2/5
6
Shift4Shop
Best for: Free with payment processing

Pros

  • Free if using Shift4
  • Features

Cons

  • Limited to Shift4
  • Less polish
Pricing: Free / $29/mo
Rating: ★★★★☆ 3.9/5
7
Magento (Adobe)
Best for: Enterprise complex

Pros

  • Enterprise
  • Customizable
  • Scalable

Cons

  • Pricey
  • Complex
  • Heavy
Pricing: Custom
Rating: ★★★★☆ 4.2/5
8
PrestaShop
Best for: Open-source self-host

Pros

  • Open source
  • Self-host
  • Modules

Cons

  • Setup
  • Less polish
Pricing: Free
Rating: ★★★★☆ 4.0/5
9
Sellfy
Best for: Digital products

Pros

  • Digital goods
  • Easy
  • Built-in marketing

Cons

  • Limited physical
  • Pricey
Pricing: $22/mo
Rating: ★★★★☆ 4.1/5
10
Gumroad
Best for: Creators digital goods

Pros

  • Creator focused
  • Easy
  • No monthly fee

Cons

  • Higher transaction fees
  • Limited
Pricing: Free + 10%
Rating: ★★★★☆ 4.0/5

Pricing Comparison

  • WooCommerce (WordPress) Free + hosting
  • BigCommerce $29.95/mo
  • Wix eCommerce $17/mo
  • Squarespace Commerce $27/mo
  • Ecwid Free / $12.50/mo
  • Shift4Shop Free / $29/mo
  • Magento (Adobe) Custom
  • PrestaShop Free
  • Sellfy $22/mo
  • Gumroad Free + 10%

Why Choose an Alternative

  • You want to avoid Shopify transaction fees.
  • You need self-hosted open-source ecommerce.
  • You want lower monthly costs for small stores.
  • You need enterprise features without Shopify Plus pricing.
  • You sell digital products and want creator-focused tools.

FAQ

What is the best free Shopify alternative?

WooCommerce (free plugin) and Ecwid (free tier) are the best free Shopify alternatives for small stores.

Is Shopify worth the fees?

Shopify is worth it for most merchants for the ease and ecosystem, but high-volume stores may save with BigCommerce or WooCommerce.

What Shopify alternative is best for digital products?

Sellfy and Gumroad are the best Shopify alternatives for digital products with creator-focused features.

Can WooCommerce replace Shopify?

Yes, WooCommerce replaces Shopify with self-hosted ecommerce, though it requires more maintenance and setup.

What Shopify alternative has no transaction fees?

BigCommerce and WooCommerce have no platform transaction fees (though payment processors still charge).